• Development Efforts For Rural Economy And People (DEEP) is a Trust promoted by GIPCL exclusively to undertake its Corporate Social Responsibility's (CSR) activities.
• DEEP work towards holistic development of the communities through integrated social development approach.
• Present focus is on multiple thematic sectors such as health, education, livelihood, infrastructure development, environment, and land losers development.
• It works at grass root level, active participation of communities at all stages of project development and implementation employing consultative processes.
• Operates independently under the visionary and professional guidance of the Board of governors.

Mission

DEEP exists to undertake infrastructures and community development programs.

Goal

Empowering local communities to create a socio-economically better society

Approach

The approach of DEEP is founded on following pillars

Strategy

The overarching strategy of DEEP is community based initiatives and implementation at grass roots through following key actions:

• Awareness
• Capacity building and skill development
• Infrastructure development

Focus Group

Project affected population

Means of Financing

• Gujarat Industries Power Company Limited (GIPCL)
• Local People's Contribution

Thematic Focus of DEEP

Board of Trustees

Reach of DEEP

Programs Undertaken

Health

Improved health and knowledge on preventive health measures among individuals from marginalized groups through service delivery and creating awareness.

Drinking Water

To ensure regular, safe and potable drinking water and contribute towards improved health status

Sanitation

• Individual Household Toilet and Bathroom - To improve sanitation infrastructure for individuals
• Common Toilet - To contribute to improved health status in the area
• Awareness Campaign on Cleanliness & Best Practices - To bring change in the practice / habit of the villagers

Support to Community Health Center

• Visiting specialists doctor's clinical support to CHC, Mosali

Collaborating with public health system and facilitate increase in access to specialist's critical medical services to the communities

Medical Camps & Aids

• Eye camp - diagnosis & follow-up treatment, Mangrol
• General medical camp - diagnosis and medicines, Mangrol
• Celebration of World Yoga Day

Free access of specialist's medical services and aids for the villagers including promotion of importance of yoga in daily life

Mobile Medical Unit

To ensure comprehensive and primary door step medical services to all needy people in the project area

Education

Efforts to generate interest in education through various educational activities in form of providing teaching aids, carrying out exhibitions, celebration of enrollment days etc. in program area villages

Infrastructure Support

• Construction of schools / infrastructures within existing schools
• Construction of toilets, compound walls, approach road, recreation park etc.

Resource & Equipment

• To enhance education status among communities through customized need-based interventions
• To provide facilities that are required for education of the children
• To create facilities that are non-existent in the village schools
• To improve existing infrastructures
• To support school

Educational Activities

• Support to the government programs
• Encouraging students to go to school
• Promoting healthy competition among the students
• To generate interest in maths and science among the rural students

Empowering Education

• Educational support to wards of land losers
• Educational support to wards of contractual workmen Empowering Education
• Grant to School

Women Empowerment

Women empowerment through mobilizing women folks and formation of SHGs, strengthen them to become more capable, providing them training on savings and credit and creating entrepreneurs.

Self Help Group (Formation & Strengthening)

• Group strengthening
• Training
• Exposure visit (New & old group)
• Clean house, street & village competition - To inculcate a sense of hygiene and sanitation among the SHG members and the villagers in particular
• Awareness training
• Support to Sarvgnati mass marriage
  • To bring the village women together in a common platform, to instill in them a sense of saving, provide them training, impart skills in entrepreneurship etc.
  • Generate a sense of unity within the village women who have never sat together before joining SHGs
  • Started savings which could be useful in times of emergencies
  • Built trusts and confidence in them to set up their own enterprise / business
  • To create a platform where women can take loans from within the group and venture into business and be self sustained

Skill Enhancement Training

• Beauty Parlour
• Cooking Class
• Tailoring Class
• Handicraft Class
• Candle making Class
• Jewellery making Class
  • Women empowerment
  • Strengthen them to become more capable
  • Encourage women to supplement income of the family / become a bread earner and in return become a active family member in decision making

Village Infrastructure Development

Creating infrastructures in the village for the betterment of services and connectivity including improved quality of life.

• Roads
• Culvert & Bridge
• Community infrastructures
  • Creating sustainable infrastructures
  • Easy access to health and access to other life enriching services

Resource Center

• Training
• Meeting with local leaders

Adoption of Industrial Training Institute (ITI) at Jhankhvav and Dediapada

In terms of its various CSR initiatives, GIPCL has adopted ITI's in the remote tribal belts of Jhankhvav (Dist: Surat-Gujarat) and Dediapada (Dist: Rajpipla- Gujarat).

The initiative consists of putting in continuous efforts for up gradation of these ITI's in to "Centre of Excellence" under the PPP (Public Private Partnership) mode for which IMC's have been formed as envisaged under the scheme with active involvement of the Company personnel in the functioning of these ITI's. The Company has nominated its Senior executives as Chairman and Trustees of these IMC's. This way the company proposes to bring benchmark facilities in ITI-trade education to the people of these remote and backward areas enabling better opportunities of employment and income for them.